Digital, Film and Projectors

As some of you may be aware, Hollywood is forcing movie theaters to switch to digital or go dark. The following statement explains this more.

ALL FILM COMPANIES ARE CONVERTING FROM THE 35 MM FILM TO A DIGTAL FORMAT. THIS REQUIRES ALL THEATRES TO CONVERT TO DIGITAL PROJECTORS OR NO LONGER BE ABLE TO SHOW MOVIES AT THEIR CINEMAS. THIS CONVERSION IS TAKING PLACE IN 2014. SOME COMPANIES (PARAMOUNT, LIONS GATE, DREAMWORKS, AND DISNEY) HAVE ALREADY STOPPED THE USE OF 35 MM FILMS ALL TOGETHER. THE OTHER FILM COMPANIES WILL FOLLOW LATER THIS YEAR.

WHAT THIS MEANS TO MARKETPLACE CINEMA IS THAT WE ARE REQUIRED TO CONVERT TO DIGITAL PROJECTORS AT A COST TO US OR WE WILL NO LONGER BE ABLE TO SHOW MOVIES AT MARKETPLACE CINEMA. THE CONVERSION IS RATHER EXPENSIVE WITH NO CHANCE TO RECOUP ANY OF THE MONEY THRU TICKETS OR CONCESSIONS WITHOUT RAISING THE PRICES DRASTICALLY. AS YOU MAY BE AWARE OF THE LOCAL DRIVE- IN IS THE SAME DILEMMA TO A LESSER DEGREE AS THEY ONLY HAVE TO CONVERT ONE PROJECTOR

WE ARE WORKING VERY HARD TO MAKE THIS HAPPEN BUT THERE WILL BE A FOUR TO SIX WEEK DELAY FROM THE TIME WE ARE ABLE TO PLACE THE ORDER AND THE NEW PROJECTORS CAN BE INSTALLED. DURING THIS TIME WE WILL CONTINUE TO WORK WITH OUR FILM BOOKER AND THE MOVIE COMPANIES TO PUT THE NEWEST AND BEST SHOWS THAT ARE AVAILABLE ON 35 MM ON OUR SCREENS AT MARKETPLACE CINEMA.

I WOULD LIKE TO THANK EVERYONE FOR THEIR SUPPORT OF MARKETPLACE CINEMA FOR THE 13 YEARS WE HAVE BEEN OPEN AND WE WILL DO EVERYTHING WE CAN TO CONTINUE GIVING EVERYONE AN ENJOYABLE EXPERIENCE.

About Nicholas

Projection Manager and Assistant Manager at Marketplace Cinema, Henderson, NC

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